Project #6
Redefining
the Seagram Building
Redefining
the Seagram Building
The project functions as a study into retrofitting the facades of period buildings in the age of digital corporate identity with the goal of incentivising more energy efficient systems over midcentury cladding that stood to represent progressive and innovative brand optics.
My team and I studied the most predominant facade of the Seagram Building in order to capture visual effect as well as meauring the thermodynamics of this highly exposed face. By carrying out a series of calculations relating to heat transfer and R-Values we determined where are benchmarks should be established and theorized pathways toward reaching them efficiently.
The final designed intevention uses a series of 4 repeatable manufactured panels with bronze finishes to emulate the original finish of the mullions and exterior structural facade members. These panels are plotted based on severity of thermal exposed from sunpaths and reflection in order to minimize exposed glazing while maintaining views from each floor.
Located: Chicago, IL