The project functions as a study into retrofitting the facades of period buildings
in the age of digital corporate identity with the goal of incentivising more energy
efficient systems over midcentury cladding that stood to represent progressive
and innovative brand optics.

My team and I studied the most predominant facade of the Seagram Building in
order to capture visual effect as well as meauring the thermodynamics of this
highly exposed face. By carrying out a series of calculations relating to heat
transfer and R-Values we determined where are benchmarks should be
established and theorized pathways toward reaching them efficiently.

The final designed intevention uses a series of 4 repeatable manufactured
panels with bronze finishes to emulate the original finish of the mullions and
exterior structural facade members. These panels are plotted based on severity
of thermal exposed from sunpaths and reflection in order to minimize exposed
glazing while maintaining views from each floor.